Most clients come to us with an existing Klaviyo account. Some have been on the platform for three years. The setup isn't the problem — the strategy is. We've inherited accounts with 73 active flows and a welcome series that hadn't been touched since 2021. We've also inherited accounts that were technically clean but commercially passive: the right segments, the wrong angles.

Our audit begins with a full account review — flow architecture, segment logic, deliverability health, and historical send performance. We're not rebuilding for the sake of it. We identify the highest-leverage interventions first: typically the welcome series, the abandoned cart sequence, and the post-purchase nurture. In one recent skincare account, rebuilding those three flows added $34,000/month in attributed revenue before we touched a single campaign.

If your existing flows are performing well, we'll tell you. We don't create work that doesn't exist.

Honestly: faster than most clients expect. The first 30 days are diagnostic and structural — we rebuild the flows that are leaking revenue before we send a single campaign. By day 45, the rebuilt sequences are live and generating data. By the end of month two, we have enough A/B test results to make defensible copy and send-time decisions.

The median client sees measurable revenue lift within 38 days of engagement start. For accounts with active, responsive lists and an offer with proven market demand, that window can compress to 21 days. For accounts with deliverability issues — spam complaints above 0.3%, hard bounce rates over 2% — we spend the first two weeks on list hygiene before touching revenue-generating sends.

We set honest timelines in the audit. If your list needs rehabilitation before it can perform, we'll tell you that in writing before you sign anything.

We write everything. Subject lines, preview text, body copy, CTA language, and the plain-text fallback. Every send goes through a two-pass editorial review before it touches your list.

We work from a brand voice brief we develop with you in the first week — tone calibration, vocabulary restrictions, reference emails you consider on-brand. Within two weeks, most clients stop reviewing drafts line-by-line because the voice has calibrated. We've had clients tell us their customers asked if the founder was writing again. That's the benchmark we hold ourselves to.

Some clients want final approval on every send. We accommodate that with a 48-hour review window built into the send calendar. Others prefer a monthly review of the prior period's sends. Both work. What doesn't work is last-minute copy changes that compromise deliverability timing — we'll push back on those.

Our floor is 25,000 engaged subscribers. Below that, the math doesn't work for either party — the revenue ceiling on a 12,000-person list, even perfectly optimized, doesn't justify a full-service retainer.

If you're under that threshold, the right move is list growth, not optimization. We can point you toward what that should look like before you come back. We'd rather tell you that now than take your money and return marginal results.

List size, however, is not the same as list quality. We've worked with 40,000-subscriber accounts that outperform 200,000-subscriber accounts because the segment is tighter and the offer is sharper. The audit tells us which situation you're in.

Every client receives a weekly send report — delivered Monday morning, covering the prior week's campaigns and flow performance. The format is fixed: revenue attributed, open rate, click rate, unsubscribe rate, and a plain-English summary of what the data says we should do differently next week.

We don't send dashboards with 47 metrics and no interpretation. We send a one-page report with three decisions embedded in it. Monthly, we deliver a deeper review — A/B test results, deliverability trend analysis, and a forward-looking send calendar with the reasoning behind each send.

Quarterly business reviews are available for accounts on our senior retainer tier. Those run 60 minutes, cover competitive benchmarking, and include a written strategic memo for your internal team.

Flat monthly retainer, no percentage-of-revenue share, no setup fees. The retainer covers everything: strategy, copy, design, send execution, A/B testing, and reporting. You pay your ESP directly — we don't mark up platform costs.

We don't publish pricing publicly because the scope varies meaningfully by list size, send frequency, and the number of active flows we're managing. The audit gives us what we need to quote accurately. Clients in our current portfolio range from $3,200/month for a focused DTC account to $11,500/month for a multi-brand SaaS program running six concurrent sequences.

Contracts are month-to-month after an initial 90-day engagement period. The 90 days is the minimum time required to see the full arc of strategy, execution, and iteration. After that, you stay because the numbers justify it.